Team Management

Team Management

<strong>Andrea Reynolds</strong>

Andrea Reynolds

CEO & Founder

Before launching Swoop, Andrea started as an accountant with KPMG. Her career evolved with a focus on raising funds for small businesses. Andrea is a non-executive director for Berkshire Hathaway European Insurance.

<strong>Ciaran Burke</strong>

Ciaran Burke

COO & Co-Founder

Ciaran is the technology and operations force behind Swoop. He began his career at KPMG and went on to start the professional creative network Hiive, now home to over 150,000 members and 4,000 businesses.

<strong>Damon Walford</strong>

Damon Walford

Chief Commercial Officer

Damon joined Swoop from the SME lender ThinCats, where he was responsible for developing the brand, building the origination team and product development. He has over 25 years experience of working with businesses having worked for high street and challenger banks.

<strong><strong>Charlotte Forsberg</strong></strong>

Charlotte Forsberg

Head of Marketing

Starting her career with Diageo, Charlotte went on to run one of the UK’s leading marketing & comms agencies advising and influencing a world-class client base ranging from multinationals through to SMEs and local startups.

<strong><strong>Conor Vallely</strong></strong>

Conor Vallely

Head of Swoop Ireland

Conor has a deep specialist knowledge in working capital and growth financial solutions. Having worked in Hedge Funds, the US VC world, and a high growth alternative lender, he guides Swoop’s customers to the right funding solutions.

<strong><strong>George Htin-Kyaw</strong></strong>

George Htin-Kyaw


George joined Swoop with 20+ years experience in systems and software engineering across multiple industries and locations. He has nearly 14 years experience from Credit Suisse and Barclays in marketplace technology and has lately gained expertise in machine learning engineering.

<strong><strong><strong>Joanna Mower</strong></strong></strong>

Joanna Mower

Chief of Staff

Jo joined from the British Business Bank, working on small business finance policy and Government Affairs, growing a team to enable better understanding and influence of small businesses at a regional/devolved nation level. Prior to this, she was Private Secretary in Dept for Business, Energy & Industrial Strategy.

<strong><strong>Didi Wang</strong></strong>

Didi Wang

Legal Advisor

As Swoop’s inhouse legal resource, Didi provides legal support to all areas of the business based on her 20 years’ experience in general corporate, commercial and financial laws.

Every team at Swoop works like a startup, a close-knit group working together towards one common goal

Team Management

Team Management

Team Marketing/Partnerships

Team Marketing/Partnerships

Team Sales/Customer Success

Team Sales/Customer Success

Team Tech

Team Tech

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